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The skate and streetwear movement continues in the Haight with the upcoming opening of Fresh. We first received word of the new location in July, along with news that Diamond Supply Co. and Cukui would also open in the neighborhood. Since then, the two latter brands have opened while the former won't until early next month. There will, however, be a soft opening by the end of November, the brand tells us. It will be Fresh's third location with two others in the Sunvalley and Hillsdale malls (the Fresh Apparel store at Tanforan is a sister brand). The store is also hiring so reach out if brands like Crooks & Castles and Billionaire Boys Club are your thing.
· Fresh [Official Site]
· Street Wear Is Overtaking Tie Dye in Haight Ashbury [Racked SF]