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In August, we told you that a Thiel Fellow was developing a top secret shopping app. That app is finally here. It's called Strut, and it enables users to discover new styles, share them with friends, and purchase items seamlessly. Much like the dating app Tinder, Strut uses the "right swipe" motion to introduce new fashion options, specifically curated to the user's tastes.
"When we first introduced the idea of Strut, we received a little pushback from the [Thiel] community because social commerce didn't feel like a 'moonshot' or a brand new problem to solve," Thiel fellow and Strut co-founder Mark Daniel tells us. "However, once we explained our vision, and everyone saw how we planned to evolve the company, they did everything to support us. We are primarily focused on improving how people discover new styles." And it actually does work. The app's high-low taste in brands leads the user to (surprisingly) appealing options—ones that can reasonably land in his or her closet. So if you're in a little shopping rut, download the app here and get swiping.
· Strut [Official Site]
· Can a Thiel Fellow Build a Better Shopping App? [Racked SF]