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True&Co Just Added Lacy Underthings to its House Label Lineup

Photo courtesy of <a href="">True&amp;Co.</a>
Photo courtesy of True&Co.

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We stopped by True&Co.'s SoMa headquarters several weeks ago to get a sneak peek at the data-driven company's newest in-house label, called Bezier. (That's pronounced beh-zee-ay, in case you were wondering.) First impression: The collection is really pretty. It's sexy, modern, and it fills the lace lingerie void that had been plaguing the company's in-house offerings. But the name was confusing until someone clarified that it was an engineering reference.

Founder Michelle Lam explains, "We called the line Bezier after the scientific formula used to model a perfect curve. It speaks to the romantic nature of the line, a fresh and sophisticated take on the traditional lace silhouette, and is also a nod to the data that it's engineered from, and the precise design against a woman's body."

True&Co. developed its take lace lingerie the same way that it develops all of its in-house brands: Using date from more than one million women who have taken the company's fit quiz. If you want to add your two cents to that set, head over to the website to get started. (Don't worry; it's quick and painless.) And if you're digging the new leaf-lace designs —or any of the other pieces on the site— you can get a free " Best Lace Thong Ever" just for being a Racked reader. Use the code RACKEDSF at checkout all day Wednesday, November 12 to snag your free panty.

· True&Co. [Official Site]
· True&Co Amps Up the Silky Glam for Fall [Racked]