The Internet Just Got Fixed, but Dogs 'N Ties Will Break it Again

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

SoMa may be known as tech central, filled with dudes in startup tees and gingham shirts, but it's also home to an e-commerce site that specializes in neckwear. In just five years, Langton Street's Bows 'N Ties has become one of the fastest-growing companies in America. But it's not solely focused on profits. Each year, the company gets involved with a charitable cause, and this year's charity of choice is the SFSPCA.

Bows 'N Ties wants to raise $30,000 for the animal-loving organization by doing what it does best: selling ties. To raise both money and awareness, it launched Dogs 'N Ties, a line of dog-themed ties ($39) and women's scarves ($59). All profits from the dog-patterned ties will be donated to the SFSPCA. If you want to help the company reach its fundraising goal before the holiday deadline, you can order your tie (or scarf) online. Even if you don't wear neckwear, the clever Dogs 'N Ties marketing strategy proves that dogs can wear these designs just as well as —if not better than— humans.
· SFSPCA [Official Site]
· Dogs 'N Ties [Bow 'N Ties]