What Does It Take to Become Convert's Man of the Year?

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San Francisco has a fine tradition of men's pageants. From Mr. Marina to Hunky Jesus, this city seems to understand that it's every local man's dream to be rewarded a sash for his superiority. Last week, Convert Man carried on that fine tradition with its inaugural Convert Man of the Year contest. The winner, Colin Dwyer, received a sash, a thousand dollars to spend at the store, and a lifetime of bragging rights.

The contest was Convert's way of showcasing men who are making a difference in the Bay Area. Colin —a Bay Area native, celebrated surfer, and passionate activist for the environment— edged out the competition through his relentless efforts to promote ocean conservation. In addition to teaching students about ways they can reduce their carbon footprint, Dwyer serves as an ambassador for the Monterey Bay Aquarium. And, as one of the 24 surfers selected across the globe to surf in Titans of Mavericks, Colin's cause gets international attention.

So really, anyone can win this contest. All you need is killer surfing skills, a global conservation platform, and an openness to the finer points of sashery. No big deal. Let the 2015 campaign begin!

· Convert Man of the Year Crowned [Convert Style]
· Convert Wants Your Help Finding a Man (of the Year) [Racked]
· Swig Whiskey While You Shop at Convert Man [Racked]