This Warby Parker Store Could Make Over $6 Million in a Year

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Warby Parker is opening a shop in Hayes Valley this month. The eyewear brand that began as an e-commerce site (and an alternative to overpriced options from luxury brands) will grow to nine storefront locations when the Hayes Street shop opens on November 25. The SF store concept highlights local design and art as well as the brand's new sustainability scorecard (to measure and reduce environmental impact during construction).

Come opening day, inside you'll find library-inspired bookcases, chevron wood floors, indie magazines, and banquette seating to round out the browsing and shopping experience. The store will also feature an exclusive, limited-edition pair of Keene sunglasses and lens cloth.

Warby Parker stores sell an average of $3,000 per square foot annually, the WSJ reports. If all goes as planned, this 2,112-square-foot shop should make a nice contribution to the brand's annual numbers.

· Warby Parker [Official Site]
· Warby Parker Adds Storefronts to Its Sales Strategy [WSJ]
· Google Glass Snubs Warby Parker, Signs Conglomerate Luxottica [Racked SF]