What the Crew at Goorin Bros Wears to Work

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• Photos by Kim Lucian for Racked
• Ben Goorin, President, wearing a Japanese denim blazer from Universal Works, pants from Gant, a Bogosse shirt, Bootleg Airstream shoes, and a Goorin Bros. hat.
  Your closet is on fire! What three items do you save from the flames?
  My
• What item did you pass on that you wish you could go back in time and purchase?
  I should have bought my wife that handbag she really wanted, but I am hoping she liked the Giants World Series game just as much.

  Who is your hat style ico
• Cydney Chandler, Manager of Retail Operations, wearing a vintage dress, See by Chloe jacket, Marni necklace, A Peace Treaty earrings, and Goorin Bros. County Line hat in emerald.
  Your closet is on fire! What three items do you save from th
• What item did you pass on that you wish you could go back in time and purchase?
  About five years ago, I had the rare opportunity to buy the most stunning Givenchy handbag. It was a black textured leather cross body with a crocodile strap…did I
• Erwin Samson, US and International Sales Manager, wearing a Twill Glacier Shirt from Fair Ends, henley from Gap, black chinos from Urban Outfitters, Stance Socks, black Vans, and a Goorin Bros. baseball hat.
  Your closet is on fire! What thr
• What have you learned at Goorin Bros. that you never would have learned elsewhere?
  Hats mean never having to fix your hair.
  Which trend do you really like, and which would you never be caught dead trying?
  Ninja Goth— So ra
• Macy Samson, Retail Distribution Analyst, wearing shoes from Aldo, a mini skirt "probably from my 8 year old niece's wardrobe," a white collar shirt from American Apparel, a "sweater from my husband," and a Goorin Bros. hat.
  What is your wo
• What item did you pass on that you wish you could go back in time and purchase?
  New Kids on the Block jean jacket! I still really want it….
  Which Goorin Bros staffer has the best/tightest/raddest hat game?
  Ben Goorin
  W
• January Pongtratic Brannon, Senior Manager of Events and Marketing, wearing a Goodman fedora by Goorin Bros., shorts and shirt from a vintage shop in downtown LA, and boots from Italy.
  Your closet is on fire! What three items do you save fr
• Which Goorin Bros. staffer has the best/tightest/raddest hat game?
  Ben Goorin. It’s all about confidence and attitude. You wear the hat, don’t let the hat wear you. Not only is hat-wearing in his blood, Ben has an archive of over 100 years of ha
• Which trend do you really like, and which would you never be caught dead trying?
  Crop tops and flowing skirts, I love the exaggerated silhouette. I wouldn’t be caught dead in bowl cut bangs. As much as I love them on other people, it reminds me
• Anna Delis, Design Director, wearing a GANT shirt, Scotch and Soda jeans, Jack Purcell tennis shoes, a Goorin Bros. hat, and Moscot glasses.
  What have you learned at Goorin Bros. that you never would have learned elsewhere?
  I have l
• Which three styles should every person own?
  Panama wide brim fedora for protection, a black cotton flat cap— dressier than a baseball hat and black jeans.
  
• Your closet is on fire! What three items do you save from the flames?
  Apex custom 5/4 wetsuit made in Japan by Patagonia, a 1x1 Bu Japanese Shantung wide brim fedora, and a North Face sleeping bag.
  
• Brian Rouspil, Senior Director of Sales Operations, wearing Asbury Park Jeans, a Groceries Apparel t-shirt, Wallin & Bros Denim shirt, Nike Lunarglide+ 5, and a Goorin Bros. Welder Ivy hat.
  Which three hat styles should every person own?
• Your closet is on fire! What three items do you save from the flames?
  The first is the suit I wore at my wedding; a 3 piece suit by John Varvatos. It obviously holds a dear place in my heart for one of the happiest days in my life (tied with m
• What have you learned at Goorin Bros. that you never would have learned elsewhere?
  99.9% of the world only wears professional sports team hats. Don’t get me wrong, I love sports and baseball hats (even played baseball through college), but it’

Ben Goorin has a booming laugh, somewhere between Santa Claus and a comic book villain. It starts as a joke; a vocalized Blue Steel to help our photographer capture her shot of a laid-back executive, chuckling in the light of a sun-washed office. But the laugh takes on a life of its own. As staffers meander into the room for a group picture, the maniacal Santa bellows continue until the whole room is giggling. And then we have it: the perfect work family portrait. Seven cool, hat-clad colleagues who appear to genuinely enjoy working together as they bring Goorin Bros. hats to fans around the world.

Cassel Goorin began selling hats off of his horse-drawn cart on the streets of Pittsburgh in 1895. Cassel's sons, Alfred and Ted, took over the business in 1921. In 1949, Alfred —one-half of the Goorin Bros.— moved to San Francisco. Now Ben, a fourth-generation hat seller, runs the show from the company's Howard Street headquarters with the help of his stylish staff. We stopped by headquarters to find out how these hip locals approach fashion, and learned that Goorin style is as relaxed as a perfectly-cocked fedora.

· Goorin Bros. [Official Site]
· Working It [Racked]