This Subscription Service is a Birchbox for Scandinavian Delights

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Subscription boxes are the gifts that keep on giving. Birchbox is nearing its five-year anniversary, yet the concept remains novel: a monthly box filled with beauty products, delivered year-round. Since then, new themes continue to launch, especially out of this tech-driven town. There are subscription box services for nail polish, parties, and now, Scandinavian home goods. It's called Skandicrush and its founder Ana Denmark operates the startup from her home in SF (naturally).

Skandicrush has sent out two boxes so far for October and November. October's theme was fika, the Swedish coffee break, and November's was Mortensaften, pretty much a Danish Thanksgiving. Boxes cost $50 per month for annual subscribers and $60 for one-time orders. The holiday box has already sold out so new subscriptions won't begin until January 2015.

"My intuition was there would be a lot [of Scandi-lovers out there], if Ikea is so successful," Ana (who is not actually Danish) tells the NYT. "I know people go to Ikea because it's inexpensive, but they are also being introduced to Scandinavian design." Ana also has plans to add a more traditional ecommerce aspect to Skandicrush so re-orders (or new orders) can be made on particular items. Until then, sign up for the service and find Scandinavian delights on your doorstep at the start of every month.
· Open With Care (for Nordic Design) [New York Times]
· 17 Gift Boxes That Will Earn You Year-Long Appreciation [Racked]
· Throw Yourself a Pity Party—This One Might Actually Be Fun [Racked SF]