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Neiman Marcus has teamed up with the St. Regis in Washington D.C. to stock well-to-do travelers' hotel closets with shoppable merchandise. The DC hotel joins the St. Regis in Bal Harbor, Fla. as the second location to offer the service. Far superior to the standard umbrella and bathrobe options that most hotels offer, the luxury department store is creating "a personalized closet filled with Neiman's merchandise for hotel guests upon arrival," WWD reports.
Styles are selected based on the guest's choice of style icon, which could include Michelle Obama or Jennifer Aniston (for the ladies) and James Bond or George Clooney (for the gents). "Guests can try the items on in their rooms and instantly purchase them or return them to the concierge or St. Regis Butler service," the pub explains.
Before you overanalyze why SF didn't make the cut for this high-end shopping honor, rest assured that our city is a strong contender for a future rollout. WWD says that the hotel is looking to expand the program to cities where Neiman's and the St. Regis are located near each other. With a mere 0.3 miles (and Market Street) separating the two high-end brands downtown, San Francisco could be next.