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Betabrand's CEO Is Sick of the Retail Holiday Hoopla

Just a dude, not the CEO. Photo via <a href="">Betabrand</a>
Just a dude, not the CEO. Photo via Betabrand

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San Francisco stores hit DEFCON: Christmas about five minutes after Halloween ended. But for the city's firm commitment to costumes, the seasonal situation could have been even worse. Though retailers look forward to the end-of-the-year profits, some are frustrated with the barrage of holiday cheer for the sake of sales. Betabrand CEO Chris Lindland tells WWD, "As the clock tolled midnight on Halloween, Amazon and Target launched Black Friday promotions. Kmart kicked theirs off in September. It makes you wonder if The Ghost of Christmas Yet to Come will soon haunt us all year long."

Shocking absolutely no one, Betabrand is responding to the craziness with its usual dose of humor. The company has resurrected its Santa the Hutt display this year, and is once again selling its "nauseating holiday" pants and skirt. To really drive the point home, Betabrand has a Santa Sleighs Halloween game on its website. The game, unfortunately, is not compatible with mobile devices, so you'll have to get your fix on your work computer.
· Betabrand CEO Talks Holiday Over-load [WWD]
· Santa Sleighs Halloween [Betabrand]