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If you are looking for an eyewear experience that is a perfect meld of vintage style and a modern experience, look no further than Classic Specs, which you can find in both of Azalea's outposts. First the vintage style: This Williamsburg-based eyewear company designs their frames with iconic artists and designers of the 20th century in mind. References – honored in the names of the glasses – include Lenox, Prescott, Sedgwick, and Waverly. And the modern experience: not only are they high quality glasses for this price point, but they offer a home try on service and are launching interactive retail displays next year.
Classic Specs has been carefully planning their national rollout. San Francisco was chosen to be one of the first three cities because, as Classic Specs' head of marketing Patrick Briggs says, the city is "classically based with a rich creative class history that has evolved to embrace new technology."
Azalea's team of creatives with an eye for curation was a perfect fit for the sensibilities of these frames. And Classic Specs likes opening in cities through local businesses so that they can really connect with the community. Who can't get behind that? But what's next for Classic Specs? They're building a relationship with San Francisco and eyeing more locations in the Bay Area. You can definitely expect this tiny new eyewear company —already competing with the big names— to go to even bigger places.
· Classic Specs [Official Site]
· Azalea's New Pop-Up Is Brimming With Classic Specs Appeal [Racked]