Will Silicon Valley Splurge at These New, Luxe Boutiques?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A second wave of luxury brands is opening at Westfield Valley Fair. Saint Laurent, CH Carolina Herrera, and Bottega Veneta will join Balenciaga, Giorgio Armani, Prada, Salvatore Ferragamo, and Miu Miu later this month. We already expected the former two brands, but Bottega Veneta is a new addition to an already packed roster of savings-draining boutiques. The luxury wing at the Santa Clara mall now rivals Union Square. It just might be a sign that Silicon Valley is trading in those vested, startup stock options and investing in luxury products. There's certainly enough money in the area to afford a new handbag—or two.
· Confirmed: Saint Laurent Is Coming to the Valley Fair Mall this Fall [Racked SF]
· Who Is Buying Balenciaga in Silicon Valley? [Racked SF]