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Buying on Wanelo is easier than ever now thanks to the site's new "Buy on Wanelo" feature. It's a handy little button that enables one-click purchases—a la Amazon Prime—and is a direct link to "500,000 products from more than 200 brands, including Urban Outfitters, Nasty Gal, and Rag & Bone," L.A. Business Times reports. In all honesty, the problem for the platform's 11 million users has nothing to do with purchasing and everything to do with practicing restraint. Nonetheless, the frictionless buy option is a big win for the site (and its Siberian-born founder and CEO Deena Varshavskaya) that should result in more affiliate purchases attributed to the social shopping platform.
· Wanelo gets a buy-now button that's built for Millennials [Los Angeles Business Journal]
· Seven Things You Need to Know About Wanelo [Racked SF]