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When your name is on the stadium, you can pretty much do anything with it—at least, if the team isn't playing a game. So when Levi's partnered with Goodwill and the 49ers to collect, recycle, and redistribute 18,850 pairs of jeans, the iconic denim brand first decided to make an art installation on the Levi's Stadium football field before sending the 12 tons of fabric on their merry way. The project, supervised by artist Hannah Sitzer, required 50 pairs of hands and 16 hours of time, according to WWD. The publication also notes that the donated jeans outweighed the entire 49ers roster by 11,000 pounds. Numbers aside, the visual is a nice reminder that there truly are second chances in life—denim, included.
· Levi's and San Francisco 49ers Collect Donated Denim [Women's Wear Daily]
· Mindblowing [Racked SF]