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The battleground for social shopping platforms looks similar to the one for same-day delivery: there are many players —both new and old— but no clear indication of who holds the lead. On the shopping front, Piccing has entered the fray. And the Zurich and San Francisco-based company may have the advantage of a surprise attack among U.S. competitors because most Americans have never heard of it. (In the U.K. and Germany, by contrast, Piccing users spend an average of 10 minutes and 5 seconds per day on the site, according to WWD.)
Despite the lack of stateside press, Piccing is growing. While newcomers like Wanelo and Strut have commanded more mainstream attention, Piccing quietly completed its $3.6M Series A funding round last week.
It's hard to tell at this stage if the platform is better than the rest because it's still in development. Piccing allegedly works by allowing the user to "picc" an image then browsing the items in it. It's perfect for shopping in a "Get The Look" manner (like the photo above). But the current online iteration of the platform is clunky, to say the least. (A Facebook post promises a redesign is coming soon). The platform's strength (for now) is its blog where the curated content makes the discovery of products and clothing more accessible. Look around there before giving the actual platform a try.
· Social Shopping Platform Piccing Secures $3.6M Series A Round [TechCrunch]
· Wanelo-Fueled Shopping Sprees are Easier Than Ever [Racked SF]