clock menu more-arrow no yes mobile

Filed under:

Meet the SF Brand Bringing Indian Craftsmanship to the West

Bandra West
Bandra West

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On a recent trip to India, Vikram Yeldandi had an idea: What if there was a platform where Indian fashion designers and artisanal weavers could reach Western customers? And so Bandra-West was born. Currently featuring work from five Indian designers, the San Francisco-based company claims to be the first fashion e-commerce business in the U.S. to focus on contemporary Western apparel from India. Items on the site incorporate intricate hand stitching, embroidery, and beading at relatively reasonable prices. (Pieces run between $137 for a satin and silk-crepe top to $465 for a fur felt wool coat.) Check out the looks, modeled by This Time Tomorrow blogger Krystal Bick after the jump.

· Bandra-West [Official Site]
· Lookbook Love [Racked]