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No one does crowdfunding as well as brands in SF. From Betabrand's crowdsourced collections to Neil Young's and Jon Hamm's Pono Music to the crowdsourced clothier Gustin, the concept continually proves to be a smart retail solution that allows brands to produce products with guaranteed sales and minimal waste.
And now, SF-based Fitmark is giving it a try with the launch of its in-house platform The Playing Field. This new tool pitches bag designs to consumers who, in turn, place monetary votes on the models. If a bag reaches its goal amount, Fitmark will move it into production and all pre-orderers will receive the bag within 90 days at a 50% discount. Fitmark designs for the active lifestyle so expect more sports bags options (for skiers, crossfitters, surfers, boxers, dancers, etc.) in the weeks to come.
· Fitmark [Official Site]
· Gustin Menswear Expands Beyond Denim Thanks to Crowdsourcing [Racked SF]