Dollhouse Bettie's Plans to Conquer the World

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Michelle Metens launched Dollhouse Bettie, a line of vintage-inspired lingerie online in 2004. In 2007, she opened up shop at 1641 Haight where she's been selling her own line, plus other similar-minded brands and some vintage. Now, Uppercasing tells us the brand is going nationwide. In 2014, Metens plans to open a manufacturing facility in SOMA, launch a wholesale division, and show her collection in New York.

She's doing the manufacturing in the Bay Area and overseeing every step of the process herself because of her dedication to ethical production methods—cheaper manufacturing elsewhere didn't uphold her standards. Kudos to Metens for keeping it real and local.
· Big News for Dollhouse Bettie [Uppercasing]
· Dollhouse Bettie [Official Site]
· Custom Corsets Are a Cinch at this Hayes Valley Boutique [Racked SF]