San Jose's 100% Pure is Expanding, But Not in SF

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San Jose-based 100% Pure had a banner year in 2013. The chemical-free, mostly-vegan beauty company sold 7 million products and walked away with a PETA Courage in Commerce Award. Not too shabby for a 10-year-old business that was once run out of a Napa farmhouse. But if 2013 was good for 100% Pure, 2014 is shaping up to be great.

Upstart Business Journal reports that the niche beauty company is looking to expand its brick-and-mortar presence this year. Currently, 100% Pure has retail outposts in Berkeley, San Jose, West Hollywood, Roseville and San Francisco International Airport. The company has plans to open 16 additional stores in Southern California, Portland, Seattle, Chicago and 6 East Coast locations. We're excited to see this animal-loving company grow, but is it too much to ask for a San Francisco outpost? C'mon, guys. Hook us up!
· Vegan Beauty Company Bets on Retail [Upstart Business Journal]
· Bay Area Beauty Company Chooses Bunnies Over Benjamins [Racked]