Watch Workers Build the Hayes Valley Alternative Apparel Store

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We've kept you up to date on the new Alternative Apparel store in Hayes Valley, which opened in December 2013. Often these new spaces seem to appear out of nowhere—a papered over storefront is suddenly, magically, a beautiful place to consume eco-friend and stylish clothing. But now, Alternative is giving us a peek at how it all happened during the late days of last year. Witness workers creating a new ceiling, stenciling the floor, bringing in the merhandise, and everything else it took to create such a welcoming space—and that they did it in just about a month's time is pretty impressive.
· Alternative Apparel Is Now Open in Hayes Valley, and It's Pretty [Racked SF]
· Alternative Apparel Is Opening on Dec. 8 [Racked SF]
· Alternative Apparel [Official Site]