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We're Liveblogging the Peter Pilotto x Target Launch From Serramonte!

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The Peter Pilotto x Target collaboration, a.k.a. Pilottorama is finally here! Racked SF Associate Editor Esther Hahn is live on the rainy scene at the Colma Serramonte store in Daly City. Read on for her play-by-ply account.

7:10: I'm first in line!

7:30: One other person showed up but she's not very friendly. Sigh.

7:40: We just learned the strapless dress and moto jacket are SOLD OUT online, so if you're in the market for those, get on down here!

7:45: It's raining and chilly, thank goodness I'm under the awning.

7:52: Still just one other grouchy person in line. Can't blame her, it's early, chilly, and drizzly on a Sunday. Just vacuuming happening inside.

7:57: More people showed up! We're up to about half a dozen.

8:00: And we're in!

8:04: Moto jackets went the fastest. Nine people shopped all that were out... waiting to see if they'll be restocked.

8:05: The red, high-neck dressed are not here. The entire collab section is just one small corner of three double-sided racks.

8:07: People are taking their time picking through—there are lots of sizes of most items.

8:18: I asked if they have an edited stock of the collection: "I guess so, it's usually like that." She's the only one around.

8:20: It's now pretty deserted.

8:27: Trying on now. Things are running true to size. The dresses are very fitted—true to size but snug in the bust.

8:29: Overheard in dressing room: "90% sure I'm not going to buy this so stick around."

8:30: No eBay shoppers. Girls are all trying things on and deciding.

8:55: Shoes in lots of sizes are still available.

8:57: Moto jackets in medium spotted going back on the rack!

9:00: the general consensus among shoppers is that the pants and shorts were not as cute as the lookbook pics. Non-flattering fit and poor materials.

9:05: And I'm out. There's lots still available!