Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Good looks alone were not enough for the folks at Betabrand when they launched a search for models to feature in their Spring 2014 lookbook. Anyone without a PhD after their name (or at least in their near future) was not invited to apply. The S.F.-based e-commerce brand received 60 applicants, and six lucky and crazy-smart women were chosen.
Betabrand's cofounder Chris Lindland tells BuzzFeed, "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" The campaign proves what we think is obvious: intelligence and style look great together.
· Using Female PhDs as Models, Betabrand's E-Commerce Edges Closer to Becoming the Flickr of Fashion [Fast Company]
· Clothing Company Uses Female Ph.D.s Instead Of Regular Models [BuzzFeed]
· Eight Pants That Will Take You From Work to Workout [Racked SF]