Betabrand's Models Have PhDs

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• All photos via Betabrand

Good looks alone were not enough for the folks at Betabrand when they launched a search for models to feature in their Spring 2014 lookbook. Anyone without a PhD after their name (or at least in their near future) was not invited to apply. The S.F.-based e-commerce brand received 60 applicants, and six lucky and crazy-smart women were chosen.

Betabrand's cofounder Chris Lindland tells BuzzFeed, "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" The campaign proves what we think is obvious: intelligence and style look great together.

· Using Female PhDs as Models, Betabrand's E-Commerce Edges Closer to Becoming the Flickr of Fashion [Fast Company]
· Clothing Company Uses Female Ph.D.s Instead Of Regular Models [BuzzFeed]
· Eight Pants That Will Take You From Work to Workout [Racked SF]