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For the first time ever, the Gap Outlet branch of the iconic, SF-based brand is launching its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign is called "Exclusively Styled" and starts on Thursday, March 20, when you'll begin seeing social media, print advertisements, and in-store displays featuring the "Fashion Police" co-host's hand-picked items from the Spring 2014 Outlet collection—which will be styled on Dylan Penn, model and daughter of Sean Penn and Robin Wright. Subsequent features will tap other models from the fashion, music, and sports industries through to the Holiday season. The clothes won't be available to purchase online (Gap currently doesn't run an ecommerce site for the brand's value option), but the nearest Gap Outlet is only 15 miles outside the city in San Leandro.
· Gap Outlet [Facebook]
· Gap's Uphill Path: the Steps That Could Fix America's Retailer [Racked]