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In the midst of a Google Glass backlash and drama, Google has announced a partnership with Luxottica Group in an apparent attempt to bring some style to the face computer. Luxottica produces the majority of the world's luxury and athletic eyewear, and its portfolio includes Ray-Ban, Oakley, and Oliver Peoples. And while rumors previously hinted at a potential Glass collab with Warby Parker, Luxottica is one of the giant companies the smaller eyewear company set out to disrupt. Google explains, "Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too." But perhaps we'll have to expect the inflated prices associated with Luxottica when the glasses go mainstream.
· Google Glass Announcement post [Google+]
· Google Glass Introduces More Stylish, Less Cyborg Frames [Racked SF]