Shop This Pop-Up to Dress Like Every Day Is Your Birthday

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If you happened to visit the Mojo Bicycle Cafe recently a couple years back and noticed an impossibly cool woman behind the counter whose outfits made you want to get better at the whole thrifting game, you'll be excited to know that she wants to help. Her name is Allyson Hillerby. She sells her vintage gems on Etsy and she's hosting a pop-up in NoPa on Sunday from 10am to 4pm.

Hillerby will bring a curated selection of pretties (and new spring stock) to the Vintage Vault pop-up, hosted in front of the San Francisco Skate Club. She's also teaming up with a few other local artists and vendors for a new venture called Pop Up Hotel, which will bring many more pop-up events to boutique hotels and cafes around town.

The store's name, Birthday Life Vintage aligns with her belief that you should dress "like every day is your birthday," she tells Hoodline. You'll find quirky prints, bright colors and the "occasional cat suit a la Peggy Bundy." And while SF rent may out-price many would-be permanent brick-and-mortars, Hillerby and Birthday Life Vintage are figuring out how to get their goods to customers without breaking the bank.
· Meet Birthday Life Vintage, A Hidden Divis Business [Hoodline]
· Pretty Penny Brings Its Oakland Vintage Goodness to the Mission [Racked SF]