Levi Strauss Would Be 185 and Proud of His Namesake Empire

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Levi Strauss the namesake of the iconic denim brand Levi's, was born 185 years ago this year. The milestone also marks a year when the San Francisco-based denim company is doing its part to make the world a better place. After announcing a sustainable men's line last year, Levi's recently revealed an initiative in China to test a new process that uses recycled water to reduce the manufacturing industry's wasteful use of freshwater supplies. The ultimate goal is to use a 100% recycled water process from start to finish to make its signature denim—a timely decision in today's growing concerns over global warming and drought. And here at home, Levi's has awarded a $15,000 grant to the Edgewood Center for Children and Families, one of the first known charities that the original Strauss supported. He may have passed nearly 200 years ago, but his legacy continues to drive the brand's do-gooder efforts.
· Levi Strauss tests 100% recycled water in parts of its jeans production [The Guardian]
· Levis continues philanthropy activities of founder [Fibre2Fashion]
· Levi's Secret Lab Is Unveiled With a Sustainable Men's Line [Racked SF]