Silicon Valley (the Show) Will Be on Point With Normcore

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's all about hoodies and tees in Silicon Valley—at least, that's how HBO's new series Silicon Valley will portray the fashion scene. The show's costume designer Daniel Orlandi tells the Chronicle, "The hoodie is like Silicon Valley's sport coat. That's not even funny; it's the truth." But the show won't only focus on the fashion impaired. The more "popular" tech set will wear slim cut tops and jeans, and we'll see at least one CEO in a button-up and v-neck sweater. And the one brand to work across the board is Patagonia. "You walk around University Avenue and look at all the people wearing Patagonia during the day," production designer Richard Toyon describes to the Chron. How very normcore of them. But Orlandi's big takeaway from the land of geek chic: hackers wear like they don't care, but some of them actually do.
· HBO's 'Silicon Valley': Dress code for geek chic [San Francisco Chronicle]
· Is Silicon Valley the Most Ageist Place in America? [Racked SF]