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Danville resident Ari Fry has taken her DIY marquee letter hobby and made it a business with a roster of hollywood clients. She counts Christian Louboutin and Robin McGraw (Dr. Phil's wife) as clients, and Kate Spade has featured Fry on the company's website. If you'd like to see your own name in lights, check out her Etsy site. Prices range from $327 to $7k. [Diablo]