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When Free People launched its FP Me last year, it quickly became a handy tool to see and shop the brand's bohemian clothes and accessories, styled at home, by actual customers. It's like the old user reviews—but better. And now Free People has tapped the platform's top contributors for photoshoots in various cities to showcase the brand, tailored to the local style. The recent shoot in SF (with SF's own Anna-Alexia Basile) began at the Free People store in Corte Madera, where the girls styled themselves. Featuring the little white tee was the only guideline. Fully outfitted, the stylish ladies then strolled the streets of SF, lunched at Precita Park Café, and finished with terrarium DIY's at Succulence. Find inspiration from this SF Lookbook and then shop the full range of little white tees here.
· Free People [Official Site]
· 15 Plaid Pretties to Wear Through Spring, Summer and Fall [Racked SF]
· Six Felt Hats to Wear This Winter [Racked SF]