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Forecasting Spring Trends With the Buyers at Azalea

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Welcome to Spring Forward: over the next six weeks, we'll be profiling the best new arrivals and trends at some of our favorite local boutiques.

Azalea SF Spring Forward, 2014

Photos by Kim Lucian

Winter came late this year, but that doesn't mean we're delaying the itch to wear more color and to bare more skin. We're already noticing a smattering of floral prints and pastels on the sidewalks around town. But before you invest in that wardrobe overhaul, take some cues from our local shop owners, who best know the Bay Area style forecast. Azalea in Hayes Valley is a perennial fave for the gal who works downtown and also hits the festivals. "The store receives new stock every week so it's a great source for finding on-trend outfits," store owner Catherine Chow tells us. And manager Brittany Ridge is calling for prints, crop tops, tie-dye/shibori, and the ear party for the sunnier days ahead. Click through our Polyvore set and the gallery for her top spring picks.


· All Spring Forward 2014 posts [Racked SF]