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True & Co., the online company that promises to find your perfect bra size (and sell you a really pretty one), has come up with a new sizing scheme based on kittens. Sizes range from double newborn to double fluffy.
If you subscribe to their newsletter, the "Kitten Sizing" news landed in your inbox this morning. And if you clicked through, you learned that, actually, it's an April Fool's joke. We have to admit we're a little disappointed this is not real.
• True & Co. [Official Site]
• It's an App Miracle: Bras That Really Fit [Racked SF]