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We recently told you guys all about Storefront, the SF-based startup that helps online retailers find temporary brick and mortar spaces. It's a win-win for landlords with empty storefronts, and for sellers who don't want to sign longterm leases. Spark Capital apparently thought it sounded like a pretty good idea too: the venture firm is leading a $7.3 million round of funding for Storefront according to the Wall Street Journal.
Storefront works with kiosks in malls, trade shows, flea markets, art fairs and farmer's markets, as well as existing shops that might have space for more sellers (aka shop-in-shops) and short-term event spaces. In addition to San Francisco, Storefront lists spaces in L.A. and New York City.
• Storefront Raises $7.3M to Help Online Brands Set Up Shop Offline (Without Signing a Lease) [WSJ]
• Storefront Makes the Pop-Up Possible for eCommerce Brands [Racked SF]
• There's a Renaissance Happening at The Crocker Galleria [Racked SF]