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In an odd twist of fates, a San Francisco bookstore is saving a video rental shop. Or at least that's the case with Green Apple Books and Le Video in the Inner Sunset. The latter recently launched a crowdsourcing campaign to save the store, and although supporters rallied and raised more than the goal amount of $35,000, it wasn't enough. Ironically, in the golden age of Amazon and same-day delivery, Green Apple's sales have actually increased in the past few years, and the store is looking to expand. SFist credits the phenomenon to SF's retail formula restrictions working in favor of local bookstores. Green Apple will occupy 1,500 square feet of Le Video's first floor by the beginning of August 2014.
· Green Apple Books Expanding Into Le Video Space To Save Two Dying Media [SFist]
· Le Video Doesn't Want to Die—and It Has a Plan [Racked SF]