Facebook"> clock menu more-arrow no yes

Filed under:

Green Apple Books Swoops in to Save Le Video

Photo via Le Video/<a href="https://www.facebook.com/LeVideoSF">Facebook</a>
Photo via Le Video/Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In an odd twist of fates, a San Francisco bookstore is saving a video rental shop. Or at least that's the case with Green Apple Books and Le Video in the Inner Sunset. The latter recently launched a crowdsourcing campaign to save the store, and although supporters rallied and raised more than the goal amount of $35,000, it wasn't enough. Ironically, in the golden age of Amazon and same-day delivery, Green Apple's sales have actually increased in the past few years, and the store is looking to expand. SFist credits the phenomenon to SF's retail formula restrictions working in favor of local bookstores. Green Apple will occupy 1,500 square feet of Le Video's first floor by the beginning of August 2014.
· Green Apple Books Expanding Into Le Video Space To Save Two Dying Media [SFist]
· Le Video Doesn't Want to Die—and It Has a Plan [Racked SF]

Le Video

1231 9th Ave, San Francisco, CA 94122 415-566-3606

Green Apple/Le Video II

1231 9th Avenue, San Francisco, CA 94122