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Le Video Doesn't Want to Die—and It Has a Plan

Photo via Le Video/<a href="https://www.flickr.com/photos/96457998@N00/7446772904/">Flickr</a>
Photo via Le Video/Flickr

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It isn't hard to imagine why a video rental store would be in danger of closing. But San Francisco's Le Video is different. The store stocks 100,000 titles—everything from current releases to the truly obscure—and has been around for more than 30 years. Time calls it the best video store in the world. It's an SF institution, and we are in danger of losing it. To fight the good fight, Le Video has launched an Indiegogo crowdfunding campaign. Supporters and fans have raised almost 50% of the $35,000 goal with 40 more days to go. Le Video plans to use the money to revamp its business model so that it can withstand these times of instant downloads and deliveries. According to Time, "the idea is to make Le Video a little less of a video store" and "a little more of an official resource for film buffs and historians." Sounds just about geeky enough to work in the Bay Area, fingers crossed.
· The Best Video Store in the World Is Throwing a Hail Mary to Reinvent Itself [Time]
· Save Le Video: a SF Film Institution [Indiegogo]
· eBay's Same-Day Delivery Leaves Out Local Retailers [Racked SF]

Le Video

1231 9th Ave, San Francisco, CA 94122 415-566-3606

Le Video

1231 9th Avenue, San Francisco, CA 94122