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San Francisco bag makers at Timbuk2 are celebrating Earth Day with a new program called Life Cycle. Above all, they aim to make bags that will last you a lifetime. But if you need it, the company will now repair your bag or help you do it yourself; and they'll recycle your old bag through TerraCycle, plus give you a discount on a new one. The brand has also launched two new upcycled styles with TerraCycle.
Timbuk2 Brand Director Lizzy Fallows says the Mission-based company was inspired by Patagonia's environmental efforts—we have to agree that's an amazing role model. And speaking of amazing models, the bag makers recently signed on some local talent—Refinery 29 SF editor Angela Tafoya and her artist and designer boyfriend Eric Bailey. Check them out as they customize their bags and cruise around town on Mosi bikes, and learn how you can customize your own bag here.
· Timbuk2 [Official Site]
· All Earth Day Posts [Racked SF]