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Every Monday is Cyber Monday! Welcome to Racked SF's weekly series that highlights the fashion and retail apps emerging from the Bay Area.
Photo via Framed & Matted
When Piedmont-based, husband and wife duo Matt and Chrissy Droessler were in the midst of renovating their house in 2011, they hit a wall when it came to finding affordable custom frames for their art. They wanted simple, classic, and not outrageously expensive. Once they realized that option didn't exist, they created it in the form of Oakland-based, online store Framed & Matted. The products are sourced from companies with reforestation and reduced waste programs, and the assembly process consists of zero waste.
Today marks a new journey for the brand with the launch of its Artist Spotlight, a collaboration between Framed & Matted and its favorite artists. LA-based photographer Max Wanger and his Tulum print are first in the series. "Max's photographs remind us of warm summer days, and the photograph he chose to frame, "Tulum," is one of our favorites because if its ability to immediately transport the viewer to a tropical beach," Chrissy tells us. Max chose the Addison frame with ice white mat for his print, which is available to purchase for $300 at his Print Shop.
· Framed & Matted [Official Site]
· Max Wanger [Official Site]
· All Cyber Monday posts [Racked SF]