TechCrunch."> clock menu more-arrow no yes

Filed under:

ePantry Anticipates Your Shopping Needs Before You Do

Image via <strong><a href="http://techcrunch.com/2014/04/04/epantry-launches-an-online-grocery-offering-sustainable-goods-automatically-shipped-to-your-door/">TechCrunch</a></strong>.
Image via TechCrunch.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

San Francisco's tech gurus are doing their part to ensure that you never have to leave your house to shop unless you really, really want to. The latest Bay Area company to join the home delivery wave is ePantry, an online grocery that will ship your green and sustainable products directly to you.

As TechCrunch explains, ePantry automatically delivers household items to customers on a regular schedule, based on when the customer is expected to run out. The company believes that its approach will spare you the inconvenience of running out for household items, and the guilt associated with buying non-green products when your local brick-and-mortar store doesn't offer a sustainable alternative.

Co-founder Stuart Landesberg claims the ePantry model is the future of e-commerce. "I really believe that in 10 years, nobody's ever going to run out of anything —there's going to be an anticipatory system that knows you're about to pull that last sheet— and it will show up at the door when you need it," he told TechCrunch.

The company offers over half a dozen brands and approximately 500 SKUs right now —focusing on cleaning products like Mrs. Meyer's Clean Day, Method, and Seventh Generation— but it's expanding into personal care. So that day you've been dreaming of? The day you cease to run out of shampoo? It may be closer than you think.

If you want to give ePantry a try, prepare a joke before you place your order: Right now, if you tell a joke to the online chat crew, you can save $2.
· ePantry [Official Site]
· ePantry Launches An Online Grocery Offering Sustainable Goods, Automatically Shipped To Your Door [TechCrunch]
· eBay's Same-Day Delivery Leaves Out Local Retailers [Racked]