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By now, you're familiar with The Battery —the Ken Fulks-designed, members-only club "for people who admire America but need Europe to be complete"— but maybe you're still skeptical about the chichi spot. Perhaps a little Battery-branded swag would change your mind?
The Bold Italic reports that the fancy club hired San Francisco's MM branding firm "to create its 'brand identity' and collateral, including invitations... luggage tags, custom playing cards, staff uniforms (what?!), and other swag you try to steal from fancy hotels." And it could just be wishful thinking, but the sample invitation featured on MM's website is addressed to Mr. Shawn Carter himself. The Battery is already on Vanessa Getty's list of places to stop in San Francisco; let's see Jay and Queen Bey follow her lead.
· This Is the Fancy Stuff You Get When You Join The Battery [The Bold Italic]
· The Battery [Official Site]