Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.Photos via BluKicks
Blu Kicks shoes were founded by San Francisco-based mother and son team Victoria Fay and Will Leonard, who were inspired by the plight of the overfished Hawaiian humuhumunukunukuapua. Yes that's a real fish, AKA humu, and it looks like a sneaker. So was born a shoe company that also does good. The kicks are made from recycled canvas and natural rubber, and the company supports For the Fishes, WildAid and the Bonefish and Tarpon Trust. The slip on sneaks are available for men and women (they also make a cute beach bag), and we're loving this refreshing alternative to Toms. The colors are wide-ranging in preppy stripes and bold designs, some of which are hand-drawn. The insoles also have super-comfy textured cushioning.
Blu Kicks is also partnering with Betabrand, Saako and FashionFinder for "Spring: A Fashion Event for Women in Technology" on April 17 at the Runway incubator in San Francisco at 1355 Market Street, #488. There will be a fashion show plus discussions hosted by Rachel Sklar, founder of Change The Ratio & TheLi.st. Get more info (there will be gift bags!) and tickets ($20) here. All profits from the event go to "She's the First," which sponsors girls' education in the developing world.
Check out BluKicks' latest collection for spring in the gallery!
• BluKicks [Official Site]
• Spring: A Fashion Event for Women in Technology [Eventbrite]
• Reviving an African Weaving Method With Stylish Accessories [Racked SF]