Shopping Habits

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A peek into the most frequently ordered items from Google Shopping Express are the everyday essentials like toilet paper and tooth paste, but Bay Area users also order enough cat food per day to feed 1,500 cats. Daily shopping needs appear to vary by neighborhood: Potrero Hill buys the most cereal while the Marina loads up on protein powder. It's all a little strange but mostly it's quite fascinating, and the good folks at Google have made an infographic to show the details. [Google Commerce]