Can a Fashion Exec Solve Google Glass' Image Problem?

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Google has hired fashion executive Ivy Ross, most recently head of marketing at Emeryville's Art.com, to lead Glass and help convince the masses that it's fashionable and wearable for normal people. The $1,500 device that's worn on the face has incited violence, spurred privacy concerns, been banned from bars, and SFers, at least, do not seem to be warming up to the technology. Which means Ross has quite a task ahead of her. Hopefully her Harvard degree and experience at Calvin Klein, Swatch, Gap, Coach, and Bausch & Lomb has prepared her well. Her first day on the job was today.

Another recent change-up at the Glass camp is the departure of lead electrical engineer Adrian Wong, who defected to competing face computer Oculus.
· Google Hires Fashion Expert to Run Glass [The Verge]
· Everyone Is Now Free to Drop $1,500 on Google Glass [Racked SF]
· The More SFers Get to Know Glass, the More They Hate It [Racked SF]
· Google Glass Martyr Has a Potty Mouth and Restraining Orders [Racked SF]