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When San Francisco fashion startup Betabrand launched its Executive Hoodie ($168) to coincide with Facebook's IPO, over 1,000 orders were placed. Tech darling Mark Zuckerberg may have began the Silicon Valley fashion trend of the ubiquitous hoodie, but Betabrand's version is made out of suit cloth to elevate the style. "We try to create products that have a novelty to them," Betabrand's founder Chris Lindland tells CNNMoney.
And the strategy works. The Dress Pant Yoga Pants ($80) is the brand's fastest selling product with over 4,000 orders to date. The company also launches a new product every day based on a business model that allows the community to up-vote product pitches. Lindland tells CNNMoney that the startup is not yet profitable, but he expects this year's sales to more than double last year's $4 million.
· This startup dreamed up the 'Executive Hoodie' [CNNMoney]
· Betabrand's Models Have PhDs [Racked SF]