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Menlo Park-based Instagram isn't just the home of #selfies and #belfies and #TaylorSwiftKarlieKlossRoadtrips: It's also the "king of social engagement." According to Forrester Research, "top brands' Instagram posts generated a per-follower engagement rate of 4.21% ... 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter." In English: A greater percentage of followers will "like" an image on Instagram than on Facebook or Twitter.
Instagram's newfound royal status is good news for the fashion and retail sectors, which were earlier adopters of the photo-sharing craze. (So artsy photos and pretty filters aren't a waste of time!) Still to be determined is whether Instagram's recently rolled-out sponsored posts are equally effective. Forrester's Nate Elliott explained that his company conducted the study when Instagram ads were still in test mode.
· Instagram Is The King of Social Engagement [Forrester Blogs]
· Instagram Is Brands' Best Bet for Consumer Engagement [Fashionista]