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Google Alums Spill on How They Launched Twice

Photo via Twice/<a href="http://instagram.com/twiceclothes#">Instagram</a>
Photo via Twice/Instagram

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The founders behind Oakland-based Twice, an online marketplace for lightly used women's clothing, may not sound much like women's fashion aficionados. But the two men, Noah Ready-Campbell and Calvin Young, just may surprise you. Both are former Google employees, in product management and software engineering, respectively, and they combined their knowledge in secondhand shopping and tech to create an online platform to compete with consignment stores.

"If you're just trying to clean out your closet and earn a little bit of money for the clothing that you no longer wear, we're a great option," Ready-Campbell tells the WSJ. He goes on to name Poshmark and The RealReal as Twice's biggest competitors. But Twice is focused on mainstream, mass-market appeal—and it's working. The team is growing and the clothes are selling. So isn't it time to finally get to that spring cleaning? Use the site's nifty calculator here and figure out how much Twice will spend on buying your old clothes.
· How I Built It: Startup Takes Second Look at Used Clothes [The Wall Street Journal]
· Poshmark's Maria Morales Shares Her Packing Survival Tips [Racked SF]