This Smartwatch Proves Tech and Fashion Can Be Friends

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The race to mastering the smartwatch is heating up with Google and Apple reportedly working on their own versions. But while Nike has bowed out early, SF-based startup Momentum Labs is developing its own Moment Smartwatch that's as gorgeous as it is functional.

The stainless steel wristband with full keyboard, a 30-day battery life, and a growing list of apps (like one that fires off quick responses to emails and texts) just may be the wearable tech that we're all craving. But it's too soon to tell because the design is still in the R&D phase. For it to come into complete fruition, the upcoming Kickstart campaign will have to hit at least $300,000 for a first run production of 500 watches. So set your calender reminders for June 24 when the fundraising begins, and rally support for this watch that can boast both brains and beauty.
· This is the smartwatch we've been waiting for — but it doesn't exist, yet [VentureBeat]
· Which Will Come First, the iWatch or the Google Watch? [Racked SF]