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As we reported back in April, SoulCycle is indeed opening a studio in SoMa. The cult-favorite indoor cycling brand confirmed to us today that the new location will be up and running by this fall. No official word yet on the exact location or opening date. But until then, it's looking like a festive week at the three other Bay Area locations that includes Pride rides and one with nothing but Justin Timberlake on the playlist. We're so in.
· SoulCycle [Official Site]
· San Francisco Will Get a Second SoulCycle This Year [Racked SF]