How to Build a Brand According to SF's Top Women Entrepreneurs

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The Bay has shortage of startups. And in the last 10+ years, there has been sharp a rise in women starting, operating, and driving the next wave of SF-based brands. "[Ruby Ribbons] could not have happened 10 years earlier, we just wouldn't have gotten the funding," founder and CEO Anna Zornosa tells the SF Business Times about her shapewear brand.

"Women are very different to market to," adds Amy Errett, co-founder and CEO of hair dye beauty tech company Madison Reed. The boss ladies behind ModCloth, Minted, and Serena & Lily also provide their insight into navigating the local startup culture. And thanks to these pioneers, the future looks bright for other women-driven brands like Mink and Ringly. So get inspired because you just might be next.
· Elevator confessions, evangelistic clients and nutty valuations: 4 lessons from female founders [San Francisco Business Times]
· Madison Reed Delivers Salon Quality Color in a Box [Racked SF]