Your New Summer Hat Awaits at the Goorin Bros Sample Sale

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• The suited gentleman wins the award for best-dressed shopper at the Goorin Bros. sample sale.
• There are ladies hats throughout the sale, but the dedicated "ladies" section is limited to one shelf. Ladies, prepare to raid the men's selection.
• We don't know if this bottle of Bulleit was full when the sale opened at 11, but it was empty by noon.
• The sale was crowded, but there was still plenty of space to move around the room.
• Most shoppers were sporting a maybe while shopping for more.
• The price list. There were lots of the $40 1333 Minna Fedoras.

Sample sales can be overwhelming, but the Goorin Bros. sale that started in SoMa on Thursday is a refreshingly civilized affair. Dapper staffers answered customers' questions on the floor, shoppers offered each other opinions on prospective purchases, and no one seemed to doubt that two small dogs shopping with their owner would live to tell the tale.

The sale continues through Saturday, June 28, at the company's SoMa headquarters (1269 Howard Street), and employees assure us that stock will be replenished daily. When we stopped in, we saw oodles of straw options, (floppy, fedora, panama, you name it), as well as the jaunty woven styles favored by hipster bartenders. So skip the flight or fight panic, and head over to Howard Street for a new chapeau. Straw hats may seem frivolous given the June gloom, but one of the woven or leather options from winter will help keep you warm on a chilly summer evening.

· Goorin Bros. {Official Site]
· The Goorin Bros. Sample Sale Has You Covered for Summer [Racked]