Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
There's no place like the Bay Area for hoodie love—and not just because we actually need the outerwear layer even during the summer months. We've known it for a while: Silicon Valley and Mark Zuckerberg totally made the hooded cotton jacket a thing. And now local brand Modern Industry is taking the style to the next level with its Apex, a premium merino wool hoodie.
It's luxuriously soft, water resistant, fitted for style and comfort, and currently available at a crowdsourcing price of $95. Don't drag your feet on this locally-made hoodie because the Kickstarter campaign (it has already raised almost $70,000) ends in twelve days. But good news is that the project is already successfully funded so if you miss out now, the Apex will retail for $115 come November.
· Apex: A Premium Merino Hoodie for Just $95 [Kickstarter]
· Betabrand Makes Silicon Valley Style a Thing [Racked SF]
· Gustin Menswear Expands Beyond Denim Thanks to Crowdsourcing [Racked SF]