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Google Glass Gets the Diane von Furstenberg Treatment

Lucky EIC Eva Chen and the designer try on the new DVF Google Glass frames; photo via <a href="">Instagram</a>
Lucky EIC Eva Chen and the designer try on the new DVF Google Glass frames; photo via Instagram

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Google announced yesterday that fashion heavyweight Diane von Furstenberg has designed a limited-edition collection of Google Glass frames. The news comes fresh off the heels of WIRED's Mat Honan urging Google to collaborate with celebrity athletes rather than fashionistas to change the public's aversion of the face computer.

The DVF selection isn't too surprising. The designer is a long-time supporter of Glass, accessorizing her models with the wearable tech devices for her Spring 2013 NYFW show.

But will these new styles prompt more sales? "From smartphones to high-waisted jeans, it takes time for society to get used to new ideas," Isabelle Olsson, the lead designer for Google Glass, tells Fast Company. Although it's a good point, it's still unclear how Google hopes to accomplish that feat with Glass. And if the company wants to follow in the footsteps of high-waisted jeans, it may want to pick up some tips from Levi's, the brand that popularized the style for women in the 1940's.

To see the full range of Google Glass x DVF styles, click here. The frames will be available to purchase on Net-a-Porter and Mr Porter starting on June 23.
· Google Glass, Now Available With Diane Von Furstenberg Frames [Fast Company]
· Could This Plan Make Google Glass Cool? [Racked SF]
· Can a Fashion Exec Solve Google Glass' Image Problem? [Fast Co]